How to Set Up TikTok Ad Pixel in WordPress

Author: | Date: Mar 08, 2024 | Category: TikTok Feed Plugin
How to Set Up TikTok Ad Pixel in WordPress

In today’s digital landscape, social media platforms have become indispensable tools for businesses seeking to expand their online presence and engage with their target audience.

Among these platforms, TikTok has emerged as a powerhouse, boasting over a billion monthly active users worldwide.

This vast user base presents a lucrative opportunity for online store owners and small businesses to leverage TikTok advertising and reach their desired audience effectively.

One crucial component of TikTok advertising is the TikTok ad pixel, a tracking tool that enables businesses to monitor the effectiveness of their ad campaigns and optimize their strategies for better results.

Integrating the TikTok ad pixel into a WordPress website or WooCommerce store is essential for tracking user activity and ad-driven sales, ultimately enhancing the return on investment (ROI) from TikTok ads.

In this guide, we’ll explore the step-by-step process of setting up the TikTok ad pixel in WordPress, empowering businesses to harness the full potential of TikTok advertising.

Why Use the TikTok Ad Pixel in WordPress?


In light of our latest marketing research, TikTok stands out as one of the most widely-used social networks globally, boasting over 1 billion monthly active users. Consequently, numerous online store owners and small businesses are leveraging TikTok advertising to engage with their target audience.

The TikTok ad pixel emerges as a pivotal tool in enhancing the ROI (return on investment) of your TikTok ad campaigns, enabling you to meticulously track their effectiveness.

Integrating the TikTok ad pixel into your WordPress website or WooCommerce store is a straightforward process, empowering you to seamlessly monitor user activity and ad-driven sales while fine-tuning your campaigns for optimal performance.

Let’s delve into the precise steps for setting up the TikTok ad pixel in WordPress.

Creating the TikTok Pixel Code

To begin, visit the TikTok for Business website and log in to your account. Once logged in, navigate to the Assets » Events page. This is where you’ll initiate the process of setting up your TikTok ad pixel on your WordPress site.

Navigate to Assets » Events in the TikTok Ads Manager

On the subsequent page, you’ll need to inform TikTok whether you’ll be sharing events occurring on your app or website.

Since you’ll be tracking events happening on your website, click the ‘Manage’ button under ‘Web Events’. This action directs you towards setting up and managing events related to your website’s activity for tracking purposes.

Click the Manage Button Under Web Events

Following that, you’ll encounter a message prompting you to install a TikTok pixel.

To proceed, simply click on the ‘Create Pixel’ button. This action initiates the creation process for your TikTok pixel, allowing you to generate the necessary tracking code for integration with your WordPress website.

Click the Create Pixel Button

At this stage, you should assign a name to your pixel, ideally reflecting the name of your website or a relevant identifier.

Subsequently, select ‘TikTok Pixel’ as your connection method from the available options. Then, proceed by clicking the ‘Next’ button to advance to the next step in the setup process. This ensures that you’re configuring the pixel in alignment with TikTok’s specifications for effective tracking.

Name the Pixel Then Select the TikTok Pixel Option

n the following step, you’ll need to indicate to TikTok that you’ll be installing the pixel by copying the code to your website.

To do this, select the ‘Manually Install Pixel Code’ option from the provided choices. Then, proceed by clicking the ‘Next’ button to move forward with the manual installation process. This option allows you to obtain the pixel code snippet, which you’ll then integrate into your WordPress website for proper functionality.

Select the Manually Install Pixel Code Option

Now, you’ll be presented with the pixel code snippet.

To proceed, simply click the ‘Copy Pixel Code’ button. This action will automatically copy the pixel code to your clipboard, allowing you to easily paste it into the appropriate location on your WordPress website for implementation.

Click the Copy Pixel Code Button

Now you can visit your website to set up the TikTok ad pixel in WordPress.

Adding the TikTok Pixel Code in WordPress

To seamlessly integrate the TikTok ad pixel code into your WordPress site, WPCode, a powerful code snippet plugin, proves to be the most convenient solution. This plugin facilitates the addition of custom code to various sections of your website with ease, and it’s available for free.

Here’s a step-by-step guide:

  1. Install and Activate WPCode Plugin: First, you’ll need to install and activate the free WPCode plugin. If you’re unsure about this process, refer to our step-by-step guide on how to install a WordPress plugin.
  2. Access Headers & Footer Settings: Once WPCode is activated, navigate to “Code Snippets” and then select “Headers & Footer.”
  3. Paste TikTok Pixel Code: In the provided field, paste the TikTok pixel code that you copied earlier into the ‘Header’ section.
  4. Save Changes: After pasting the code, click on the ‘Save Changes’ button to ensure that your modifications are applied.
Use the WPCode Plugin to Easily Ad the Pixel Code to Your Website

That’s it! The TikTok ad pixel has been added to your site.

Alternative: Adding the TikTok Pixel in WordPress with eCommerce Tracking

If you operate an online store, upgrading to WPCode Pro presents a valuable opportunity to incorporate advanced eCommerce tracking capabilities, including TikTok pixel integration, directly within your WordPress environment.

WPCode Pro’s Conversion Pixels addon streamlines the process of implementing eCommerce tracking pixels for various platforms such as TikTok, Facebook, Google Ads, and Pinterest, all with just a few clicks.

This addon seamlessly integrates with popular eCommerce plugins like WooCommerce and Easy Digital Downloads, enabling you to track essential eCommerce events such as product page views, add-to-cart actions, checkout page visits, and purchases.

By leveraging this functionality, you gain valuable insights into the performance of your ads, empowering you to refine your advertising strategies, enhance your return on ad spend (ROAS), and ultimately boost conversions.

To set up TikTok pixel tracking with WPCode Pro:

  1. Navigate to “Code Snippets” » “Conversion Pixels” within your WordPress admin dashboard.
  2. Paste your TikTok Pixel ID and the Events API Access Token into the corresponding fields provided.
Paste the TikTok Pixel ID and Events API Access Token in WPCode

ollowing the setup of TikTok pixel tracking with WPCode Pro, you’ll have the option to customize which events to track according to your specific preferences and requirements.

Upon scrolling down the page, you’ll encounter a list of available events to track. By default, all events tracking is enabled for maximum visibility into user interactions. However, WPCode Pro provides the flexibility to tailor this tracking according to your needs.

If desired, you can selectively disable event tracking for specific options by toggling the corresponding switches. This allows you to focus on tracking only the events that are most relevant to your business objectives, ensuring that you gather meaningful data to inform your advertising strategies effectively.

eCommerce events tracking WPCode

Once you click the ‘Save Changes’ button, you are ready to track eCommerce events for your TikTok campaigns.

Next, you will need to switch back to the TikTok website to create the events you wish to track.

Creating and Testing the Events You Wish to Track

Upon returning to the TikTok Ads Manager website, you’ll utilize the Event Builder tool to finalize the setup of your tracking events. At this point, you should be on the ‘Create events to track actions’ page. Here, you’ll encounter two types of events that you can track.

The first type of event is URL events. These events enable you to monitor each instance when a user visits a particular page on your website, such as a product page or an order confirmation page.

To set up a URL event, follow these steps:

  1. Click on the ‘+ Enter URL Keywords’ button.
  2. Enter the event type, such as ‘Product View’ or ‘Purchase’, and provide relevant keywords extracted from the URL associated with the event.
  3. This allows TikTok to track user actions based on the specified URL keywords, providing valuable insights into user behavior on your website.

By configuring URL events in this manner, you can effectively monitor and analyze user interactions with specific pages, enabling you to optimize your advertising campaigns for enhanced performance and conversion rates.

Create URL and Click Events in TikTok

The second type of event you can track is click events. These events enable you to monitor user interactions with specific elements on your website, such as ‘add to cart’ buttons or form submission buttons.

To set up click events:

  1. Click on the ‘+ Add Web Elements’ button.
  2. You’ll be prompted to install the ‘Pixel Helper’ Chrome extension. This extension facilitates the addition of click events and also verifies the proper functionality of your TikTok ad pixel.
  3. Once the Pixel Helper extension is installed, you can proceed to add click events by selecting the relevant website elements you want to track.

For comprehensive instructions on how to set up both URL and click events, refer to the official documentation provided in the TikTok Business Help Center. This documentation offers detailed guidance on creating and configuring events to track user actions effectively on your website.

Conclusion

Setting up the TikTok ad pixel in WordPress is a fundamental step for businesses looking to maximize the impact of their TikTok advertising efforts.

By seamlessly integrating the TikTok ad pixel into their WordPress website or WooCommerce store, businesses can gain valuable insights into user behavior, track ad performance, and optimize their campaigns for better results.

Read: How to Embed Tiktok Feed to Your Website

Whether tracking URL events or click events, the TikTok ad pixel provides businesses with the tools they need to refine their advertising strategies and achieve their marketing goals. With the guidance provided in this guide, businesses can navigate the process of setting up the TikTok ad pixel in WordPress with confidence, unlocking the full potential of TikTok advertising to drive growth and success.

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