How to Sell Music Online with WordPress

Author: | Date: Jan 13, 2024 | Category: user guides

Building and managing an online store requires effort – there’s no denying that reality. However, with the right approach, you can transform your online store into a viable business. To reach this level of success, it’s crucial to tailor your store’s design to the specific product you’re selling. If your goal is to sell music online, there are additional considerations to keep in mind.

For instance, the setup of your store for selling music will differ from that of stores offering clothing or electronics. You’ll need a seamless way to sell digital files, and a popular choice for this is the WooCommerce plugin. Furthermore, it’s essential to present your music in a clear and organized manner.

While platforms like iTunes or BandCamp are viable options for selling music, having your own store offers distinct advantages. It allows you to not only sell your tunes but also offer exclusive content like bonus tracks or limited edition memorabilia such as custom vinyl records. In this guide, we will walk you through the process of selling music online with WordPress, emphasizing the use of WooCommerce. Let’s begin the journey!

How to Use WooCommerce to Sell Music

We are going to show you how to sell music online with WordPress. Lets see the steps-

1. Install & Setup WooCommerce to Sell Music Online

Assuming your WordPress site is up and running, we’ll now move on to incorporating WooCommerce. WordPress, known for its robustness and adaptability, serves as an ideal platform for establishing a flourishing e-commerce store.

With the preliminary steps covered, the subsequent objective is to integrate WooCommerce into your website. This uncomplicated yet highly versatile plugin plays a pivotal role in converting your WordPress site into an operational storefront, providing effortless avenues for selling music online with WordPress.

WooCommerce Plugin

To commence the installation process, go to the “Plugins” tab and select “Add New” within your WordPress dashboard. Utilize the search field to locate “WooCommerce” and proceed by clicking the “Install Now” button:

Install WooCommerce

After a brief moment, a new button labeled “Activate” will surface. Click on this button, and WooCommerce will be seamlessly integrated into your site.

Following activation, you will be guided through a brief setup wizard:

WooCommerce Setup Wizard

We highly recommend going through these few short screens. They’ll help you configure your new store, establish important pages and set up key elements such as shipping prices.

2. Add Your Music to the Store

Once you’ve successfully installed WooCommerce and completed the setup wizard, you’ll find yourself with an empty store, signaling the need to add products.

WooCommerce simplifies the product addition process by offering a dedicated WordPress custom post type. Adding products is akin to creating blog posts, with distinct options tailored to the product type. Other post types may include portfolio, testimonials, staff, or events calendar. To add a new WooCommerce item directly from your dashboard, navigate to “Products” and select “Add New”:

Add a New WooCommerce Product

In this section, you can craft your inaugural product. Begin by providing a title and description in the first two fields. On the right-hand sidebar, you have the option to assign the product to one or more categories, add descriptive tags, and upload images.

The core features of WooCommerce are concentrated in the “Product Data” section:

WooCommerce Product Data

This is the section where you input crucial details about each item. Given your objective to sell music online, the initial step is to check both the “Virtual” and “Downloadable” boxes at the top. This adjustment will modify the options available to cater to the sale of digital music files instead of physical products:

WooCommerce Downloadable Products

Following this, you can set the price for the item and upload the file(s) that customers will receive upon purchase under “Downloadable files.” You have the option to configure whether there’s a limit to the number of times the files can be downloaded and if they have an expiration date.

While the remaining settings in this section are optional, it’s advisable to review them. Additionally, take note of the “Product short description” field just below. Here, you can incorporate embedded audio players, allowing customers to preview your music.

To achieve this, click on “Add Media,” upload the audio file from your computer, input its details, and ensure you choose “Embed Media Player” under “Embed or Link”:

WooCommerce Embed Media Player

This will add a simple audio player to the short description field:

WooCommerce Media Player Short Description

Once you’re done setting up your first product, click on the Publish button to make it live on your store. Then, repeat this process until you’ve added all the songs, albums, and so on that you’d like to sell.


Crafting an effective online store involves careful optimization tailored to the nature of your products. Specifically, when your goal is to sell music online with WordPress, meticulous design considerations are crucial. While WooCommerce provides a solid foundation, enhancing the user experience requires a streamlined approach for customers to explore your music and make selections. Consider incorporating additional WooCommerce extensions to unlock more features and functionalities, ensuring your store aligns seamlessly with your music-selling objectives.

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