The Power of 3D Product Display in eCommerce

Author: | Date: Jan 13, 2024 | Category: News & Deals
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In the dynamic landscape of e-commerce, staying ahead of the curve is essential for brands looking to capture the attention of today’s discerning online shoppers.

As technology continues to shape the way consumers interact with products and make purchasing decisions, 3D product display emerges as a powerful tool for businesses striving to provide immersive and engaging shopping experiences.

Gone are the days of static images; the era of 3D product visualization has arrived, ushering in a new dimension of online retail. In this blog, we will dive into the transformative potential of 3D product display in e-commerce, exploring how it enhances customer engagement, boosts conversions, and revolutionizes the online shopping journey.

We will start with-

What is 3D Product Display for eCommerce?

3D models for eCommerce, also known as 3D eCommerce or immersive eCommerce, are 3D-rendered products utilised for online product visualization, augmented and virtual reality, and configuration to enhance engagement and boost sales.

3D models are transforming the way customers interact with products online. By providing a more engaging and immersive shopping experience, 3D models can help customers make more informed decisions and reduce the number of returns. Additionally, 3D models can lead to increased conversion rates and customer satisfaction.

Here are some of the benefits of using 3D models in eCommerce:

  • More engaging and immersive shopping experience: 3D models allow customers to interact with products in a more realistic way. They can rotate, zoom in, and zoom out of products to get a better sense of their size, shape, and texture. This can help customers make more informed decisions about whether or not to purchase a product.
  • Reduced returns: By providing a more realistic view of products, 3D models can help customers avoid making purchases that they will later return. This can save both retailers and customers time and money.
  • Increased conversion rates and customer satisfaction: Customers are more likely to purchase products from retailers that offer a superior shopping experience. By incorporating 3D models into their online stores, retailers can create a more engaging and immersive experience for their customers, which can lead to increased conversion rates and customer satisfaction.

Advancements in technology have made 3D models for eCommerce increasingly accessible and affordable. Retailers can now easily create and integrate 3D models into their online stores, providing a more dynamic and interactive shopping experience for their customers.

Overall, 3D models for eCommerce offer a number of benefits for both retailers and customers. By providing a more engaging and immersive shopping experience, 3D models can help customers make more informed decisions, reduce returns, and increase customer satisfaction.

Amazing Benefits of 3D Product Display for eCommerce Brands

While we’re still some way away from providing the same image processing power of the human brain, the last five years saw major steps forward in imaging technology. Along with increased network speeds and computer-aided design (CAD) tools, image-rendering technologies like WebGL make it possible to provide detailed, 3D product renderings in any browser. 

By using these new digital technologies, brands can bring products to life using 3D renderings. Here are seven benefits available from 3D photorealistic visualization for today’s ecommerce brands. 

1. Delivers an Engaging Shopping Experience

Experienced online shoppers have grown accustomed to encountering static product listings, often accompanied by just one or two images per item. This approach has been the go-to method for creating and launching e-commerce websites for many years. Unfortunately, it has left shoppers feeling disconnected from the brands they encounter.

In recent times, brands have begun exploring ways to enhance the overall shopping experience. The focus has shifted towards designing customer journeys and tailoring experiences to individual preferences, which has become a prominent topic for marketers. To effectively engage with customers, brands have recognized the need to enhance their experience designs in order to attract a larger audience of online shoppers. This is where 3D product visualization seamlessly fits into this new paradigm.

Through interactive 3D imagery, customers now have the ability to zoom in on various aspects of a product image, eliminating the need for guesswork when trying to assess an item from different angles. This heightened level of engagement translates into increased conversion rates, ultimately leading to the cultivation of new loyal customers.

2. It’s Cheaper than Traditional Product Photography

Another major benefit of 3D photorealistic visualization is that it is a lot cheaper than traditional product photography. Even if it’s a new technology, the process used to create 3D renderings is much less labor-intensive than traditional approaches. 

Using traditional photographs to demonstrate your products has many challenges. These include:

  • Shipping the products to the photographer and assembling them at the studio
  • The studio will have its own overheads that include special equipment like light lights and backgrounds
  • For scene images, you may have to rent an additional location and transport everything there
  • You will have to pay for the labor costs of the product stylists and professional photographer
  • It may be necessary to include props that suit your product within the scenes you want
  • You’ll also have to cover the costs of post-production and image editing

A 3D visualization solution by comparison only requires:

  • Creating an inventory of the products you want to visualize in 3D
  • Converting those product designs into wireframes using the exact dimensions
  • Adding artificial lighting and rendering the image in a 3D canvas (that may include other 3D elements)

The price difference may even surprise you. Some 3D product modeling companies can give you better results at 20% of the cost you’d pay for traditional product imagery. 

3. 3D Visualization Works Great with Product Personalization

Today’s customers are increasingly seeking personalized products, and they are willing to invest more for such tailored experiences. When you integrate 3D visualization and product personalization into your brand’s offerings, you set yourself apart from competitors who do not provide these options.

A 3D product configurator, as exemplified by Franklin Sports, provides customers with a fully immersive and customizable product experience. Customers not only get to view a 3D model of the sports glove they desire but also have the ability to make real-time modifications and witness how those changes affect the final look.

With the use of 3D product configurators, you empower customers to:

  1. Zoom in on, rotate, and adjust the glove’s viewing angle to examine every detail.
  2. Select from a wide array of colors to match their sports team’s uniform or personal preferences.
  3. Modify the material of specific glove parts for enhanced performance.
  4. Personalize the glove further by adding a monogram, making it unique and special for themselves or their team.

4. 3D Models Increase Consumer Confidence

Interactive 3D images play a pivotal role in boosting consumer confidence during the purchasing process. When customers can meticulously inspect a product from all angles, their confidence in making buying decisions surges, resulting in potential conversion rate increases of up to 40%.

By enabling customers to interact with product images and witness immediate updates when applying personalized options, brands provide a crystal-clear and decisive view of the item. This interactive buying journey evokes an emotional response and cultivates trust in the brand’s products.

Take, for instance, the Fender Mod Shop as an illustrative example. This eCommerce store empowers customers to personalize their guitar or bass and view it in full 3D from every conceivable angle. Furthermore, customers can share their personalized design on social media platforms to solicit feedback from their peers before making the purchase, showcasing the significance of such features to today’s consumers.

5. Gives You a Foothold in Social Commerce

Social commerce is an emerging trend that leverages organic online sharing to draw in new customers to your store. With visually appealing and captivating content, customers are more inclined to share their product selections within their social networks.

The adoption of social commerce has become a significant component of your marketing endeavors. Today’s consumers actively seek out products on popular social media platforms such as Instagram and Facebook. Additionally, they often seek insights and feedback from other users on these platforms before making a purchase.

3D visualizations offer your customers the capability to create and share snapshots of a product online, enabling you to reach a broader audience organically. When these social media posts convey positive sentiments about your products, you also gain the advantage of increased brand trust.

Incorporating 3D product renderings into your eCommerce and social commerce strategies is now indispensable for delivering enhanced experiences and, consequently, attracting new customers to your online platform.

6. Makes It Easier to Implement Augmented Reality

The future of 3D visualization is undoubtedly centered around augmented reality (AR) experiences. When you have readily available 3D product renderings, it becomes much easier to create AR experiences that align with your new visual assets. AR technology is revolutionizing how consumers interact with products online and providing brands with unprecedented opportunities for engagement.

Some of the primary applications of AR and 3D visualization include:

  1. Virtual product placement: Brands can enable customers to place products in their own environments, allowing them to visualize how the item fits within their homes or offices before making a purchase.
  2. Try before you buy: Fashion eCommerce brands leverage AR to let customers virtually try on clothing and accessories, enabling them to see how these items look on them before making a purchase decision.
  3. Product matching: In beauty and makeup eCommerce stores, customers can use AR to test various shades and see how they match their current styles and skin tones, facilitating informed choices.
  4. Gamified shopping experiences: Some brands employ AR to offer customers gamified experiences, allowing them to unlock exclusive content by interacting with eCommerce stores at real-world locations.

By combining 3D visualization and AR within your eCommerce store, you not only enhance your brand’s product offerings but also future-proof your business, ensuring that you continue to amaze and engage customers for years to come.

7. Implementing 3D Visualization is Easier than You Think

It’s common for brands to have reservations about implementing 3D visualization due to concerns about complexity and cost. However, as previously highlighted, the costs are typically lower than traditional photography, and the implementation process is more straightforward.

Utilizing a 3D product personalization platform simplifies the deployment of interactive models on any eCommerce website. This platform allows you to swiftly introduce new products and manage your listings from a single, user-friendly interface. Your customers enjoy the advantages of immersive and captivating 3D visuals, and you don’t need to possess expert-level product design skills to integrate these features into your offerings.

You can use a plugin like 3D Viewer Plugin, one can easily add 3d images to their website.

Read: The Best 3D Viewer Plugin for WordPress Sites in 2023 and Beyond


In the ever-evolving world of e-commerce, adaptation is the key to success. 3D product display has emerged as a game-changer, redefining the way brands interact with their online audience. It breathes life into products, allowing customers to explore them from every angle, personalize to their liking, and even envision how they fit into their lives. This immersive experience leads to increased confidence in purchasing decisions, higher conversion rates, and ultimately, the cultivation of brand loyalty.

As technology advances and consumer expectations continue to evolve, integrating 3D product display into your e-commerce strategy isn’t just a choice; it’s a necessity. It’s the gateway to unlocking the full potential of your online store, creating lasting connections with your customers, and securing your brand’s place at the forefront of the digital retail revolution.

So, embrace the power of 3D product display and watch your e-commerce business soar to new heights.

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